Global Guard Insurance — Weekly Update (Mar 9

Google Ads Performance

Total Spend

$129.77

Clicks

Impressions

506

Conversions

All Conversions

CTR

10.47%

CPA

$8.65

Campaign	Status	Spend	Clicks	Impr.	Conv.	CPA
SRCH \|\| Homeowner Insurance	Enabled	$129.06	50	360	15	$8.60
PMAX \| General #2	Enabled	$0.63	3	113	0	—
PMAX \| General	Enabled	$0.09	0	33	0	—
Total		$129.77	53	506	15	$8.65

Google Ads Changes This Period

March 10 — Bryan Valdez

- Enabled PMAX | General #2 campaign (changed from Paused to Enabled)

March 10 — Bryan Valdez

- Added 5 negative keywords to PMAX | General #2:

   • "america's home shield" (Exact match)

   • "allstate los angeles" (Exact match)

   • "honeycomb insurance" (Exact match)

   • "usaa renters insurance" (Exact match)

   • "cheap insurance california" (Exact match)

Meta Ads Performance

Total Spend

$342.69

Clicks

Impressions

4,634

Purchases

CTR

1.99%

Cost Per Purchase

$48.96

Campaign	Status	Spend	Clicks	Impr.	Purchases	CPP
Sales Campaign \| Homeowners \| CFP \| V2	Active	$227.82	55	2,942	6	$37.97
Sales Campaign \| Homeowners \| CFP \| [Zip Codes]	Active	$114.87	37	1,692	1	$114.87
Total		$342.69	92	4,634	7	$48.96

Meta Ads Changes This Period

March 16–17 — New Ad Creatives Going Live

- Multiple new creatives approved and started delivery across both active campaigns

- "Still Image #3" — Approved and started delivery (Homeowners V2 campaign)

- "Still Image #4" — Approved and started delivery (Homeowners V2 + Zip Codes campaigns)

- "Still Image #5" — Approved and started delivery (Homeowners V2 campaign)

- "Still Image #6" — Approved and started delivery (Homeowners V2 + Zip Codes campaigns)

March 14–16 — New Ads Created

- 8 new still image ad creatives were created and submitted for review across both active campaigns

- All creatives passed Meta review and began delivery on 3/16–3/17

Work Completed

CRM / Automations

Zoom user (participant testing credentials) will continue plugging in saved usernames/passwords and report any successful logins to the team

Reporting / Analytics

Investigated Jotform Leads issue — client had not been receiving leads since March 5th afternoon

Coming Up Next Week

Monitor new Meta ad creatives performance (8 new still images went live 3/16–3/17)
Track PMAX | General #2 performance after being enabled on 3/10
Continue monitoring Jotform leads delivery
Evaluate Zip Codes campaign CPA ($114.87 per purchase) — consider optimization
Check if social media posts are scheduled for next week