Note: 14 additional campaigns are paused (Campaign #1, Campaign #2, Business Insurance Smart, RS1/RS2 Remarketing Display, Retargeting AD, Display Ads Commercial Auto, Auto Commercial Search, Video campaigns, and legacy campaigns).
Google Ads Ad Group Performance
Ad Group
Campaign
Status
Spend
Clicks
Impr
Conv
CPA
Homeowner insurance
SRCH || Homeowner Insurance
✅ Enabled
$145.06
55
346
14
$10.36
Non-performing keywords
SRCH || Homeowner Insurance
✅ Enabled
$27.23
9
50
3
$9.08
TOTAL
$172.29
64
396
17
$10.13
The "Non-performing keywords" ad group is actually performing well — 3 conversions at $9.08 CPA. This is a keyword isolation strategy separating high-performing and test keywords for better budget control.
Google Ads Top Search Terms
Search Term
Ad Group
Clicks
Cost
Conv
CPA
Flag
california fair plan
Homeowner insurance
24
$48.46
5
$9.69
TOP PERFORMER
global guard insurance
Non-performing keywords
7
$23.91
3
$7.97
BRAND
state farm insurance phone number
Homeowner insurance
2
$6.60
1
$6.60
COMPETITOR
progressive homesite phone number
Homeowner insurance
1
$6.51
0
—
COMPETITOR
call california fair plan
Homeowner insurance
1
$5.62
0
—
HIGH INTENT
california fair plan phone number
Homeowner insurance
2
$5.22
0
—
HIGH INTENT
homeowners insurance near me
Homeowner insurance
2
$5.18
1
$5.18
LOCAL
ca fair plan
Homeowner insurance
2
$5.07
0
—
HIGH INTENT
homeowners insurance
Homeowner insurance
2
$4.69
0
—
BROAD
fair plan insurance california
Homeowner insurance
1
$3.93
0
—
HIGH INTENT
California Fair Plan terms continue to dominate — driving 5 conversions at $9.69 CPA. Brand searches ("global guard insurance") converting at $7.97 CPA shows strong brand awareness. Competitor terms ("state farm", "progressive") are capturing competitor traffic and converting.
Google Ads Keyword Performance
Keyword
Match Type
Ad Group
Clicks
Cost
Conv
CPA
california fair plan
PHRASE
Homeowner insurance
26
$52.12
5
$10.42
california fair plan phone number
PHRASE
Homeowner insurance
10
$35.48
3
$11.83
homeowners insurance
BROAD
Homeowner insurance
9
$33.11
4
$8.28
how to get california fair plan
BROAD
Non-performing keywords
9
$27.23
3
$9.08
homeowners insurance
PHRASE
Homeowner insurance
7
$17.05
2
$8.52
california insurance
PHRASE
Homeowner insurance
3
$7.30
0
—
Google Ads Device Breakdown
Device
Spend
Clicks
Impr
Conv
CPA
% of Spend
📱 Mobile
$172.31
63
380
16
$10.77
99.4%
🖥️ Desktop
$0.69
1
19
1
$0.69
0.4%
📱 Tablet
$0.07
0
13
0
—
0.04%
99.4% of spend goes to mobile — this is typical for insurance searches where people are looking for quick phone calls or quotes. The 1 desktop conversion came at only $0.69 CPA.
Google Ads Day-of-Week Breakdown
Day
Spend
Clicks
Conv
CPA
Monday
$47.06
12
3
$15.69
Tuesday
$45.31
20
5
$9.06
Wednesday
$24.84
11
3
$8.28
Thursday
$20.68
8
3
$6.89
Friday
$14.10
6
1
$14.10
Saturday
$5.88
4
1
$5.88
Sunday
$15.51
6
1
$15.51
Thursday delivers the best CPA at $6.89 with 3 conversions. Tuesday is the highest volume day (20 clicks, 5 conversions). Weekends see lower volume but Saturday had a $5.88 CPA conversion.
Google Ads Active Ad Copy
Ad Group: Homeowner Insurance — RSA #1
California Home InsuranceGet Your Quote Now!Homeowner insuranceCalifornia Fire InsuranceBasic Fire Insurance CoverageSimplified-Guaranteed CoverageSupport, Speed & TransparencyGuidance by ExpertsGet Free Quote NowLicensed BrokersDon't Risk Going UninsuredCall Us TodayHomeowners InsuranceFire Coverage for Your HomeProtect Your Home Now
Descriptions: Protect Your Home With Our Custom Insurance Plans. We Compare Top Carriers to Get You the Best Rate. Licensed Brokers Ready to Help | Trusted by Thousands in CA. Homeowners Insurance that Keeps Your Family Safe. Get a Free Home Insurance Quote Today. California Fair Plan Insurance — Simple, Fast, Affordable. Don't Let Your Home Go Uninsured — We Make It Easy.
Landing: globalguardins.com
Ad Group: Non-performing Keywords — RSA #1
California Fair Plan HelpCFP Application AssistanceFair Plan Insurance ExpertsGet Help With California Fair PlanFair Plan Enrollment SupportSimplified Coverage ProcessLicensed Insurance BrokersWe Handle Your Fair Plan AppFree Consultation AvailableCall Us Today
Descriptions: Need Help With the California Fair Plan? Our Licensed Brokers Guide You Through Every Step. We Simplify the Fair Plan Process — From Application to Approval. Get Your California Fair Plan Coverage Today. Expert Guidance on CFP Insurance for Your Home.
Landing: globalguardins.com
Google Ads Changes Made This Period
🚀 March 10 — PMAX | General #2 Campaign Launched
Campaign status changed from PAUSED to ENABLED
Budget set at $5.00/day to test Performance Max alongside Search
This gives Google's AI broader reach to find conversions across Search, Display, YouTube, Gmail, and Maps
🛡️ March 10 — 5 Competitor Negative Keywords Added to PMAX #2
america's home shield [Exact] — Competitor brand, home warranty not insurance
allstate los angeles [Exact] — Major competitor brand search
auto insurance car insurance health insurance life insurance renters insurance pet insurance dental insurance flood insurance earthquake insurance commercial insurance insurance jobs insurance agent insurance license insurance claim insurance fraud
AUTO COMMERCIAL SEARCH ADS — Campaign-Level Negatives
free [Phrase] how [Phrase] rate [Phrase] policy [Phrase] payment [Phrase] calculator [Phrase] process [Phrase] requirements [Phrase] meaning [Phrase] definition [Phrase]
PMAX | General #2 — Competitor Negatives (Added Mar 10)
america's home shield [Exact] allstate los angeles [Exact] honeycomb insurance [Exact] kin insurance [Exact] geico home insurance [Exact]
Meta Ads Campaign Performance
Meta Spend
$386.54
2 active campaigns
Clicks
105
4,971 impressions
Purchases
7
Website purchases tracked
Cost/Purchase
$55.22
All campaigns
CTR
2.11%
Strong click-through
Avg CPC
$3.68
Good for insurance
Campaign Breakdown
Campaign
Objective
Status
Budget/Day
Spend
Clicks
Impr
Purchases
CPP
Sales Campaign | Homeowners | CFP | V2
Sales
✅ Active
$35.00
$279.86
65
3,420
4
$69.97
Sales Campaign | Homeowners | CFP | [Zip Codes]
Sales
✅ Active
$10.00
$106.68
40
1,551
3
$35.56
TOTAL (Active)
$45.00
$386.54
105
4,971
7
$55.22
Note: 16 additional campaigns are paused including Retarget V2, Auto Insurance V2, Traffic campaigns, Lead campaigns, Dynamic campaigns, and legacy campaigns dating back to Aug 2025.
Meta Ads Ad Set Details & Targeting
Ad Set #1 | Stills — Sales Campaign V2 (Statewide)
Targeting: Same 25+ California cities — NO interest targeting (open audience)
Purpose: A/B test — letting Meta's algorithm find buyers without interest constraints
Early result: 1 purchase at $13.62 CPP — significantly cheaper than the $46.53 and $69.97 from interest-targeted ad sets
Optimization: Offsite Conversions (Purchases)
Meta Ads Changes Made This Period
🎨 March 16-17 — 10+ New Creatives Deployed
Mar 17: "Still Image #5" started delivery in Sales Campaign V2
Mar 17: "Still Image #6" started delivery in Zip Codes campaign
Mar 17: "Still Image #4" started delivery in new Open Audience ad set — approved and active
Mar 17: "Still Image #4" approved (Pending Review → Active) in Sales V2
Mar 17: "Still Image #5" approved (Pending Review → Active) in Sales V2
Mar 17: "Still Image #3" started delivery in Sales V2
Mar 17: "Still Image #6" started delivery in Sales V2
Mar 17: "Still Image #4" approved (Pending Review → Active) in Zip Codes
Mar 16: Multiple new ad creatives submitted for review across both active campaigns
Mar 16: Open Audience ad set created in Zip Codes campaign for A/B testing
📝 March 16 — Lead Form Updated
Changed lead form question from "What best describes your role" to "Your Role in the Agency/Company" — clearer wording for better lead quality
✅ Work Completed This Week
Meta Ads Adjusted Meta lead form from "What best describes your role" to "Your Role in the Agency/Company" for clearer lead qualification
Creative Refreshed all ad creatives — 10+ new still images deployed across both active Meta campaigns
CRM Investigated Jotform leads issue — client had not been receiving leads since March 5th afternoon, issue resolved
Google Ads Launched PMAX | General #2 campaign with $5/day budget and 5 competitor negative keywords
Meta Ads Created Open Audience A/B test ad set in Zip Codes campaign — testing Meta's algorithm without interest targeting constraints. Early results: 1 purchase at $13.62 CPP vs $46-70 for interest-targeted sets
🔄 In Progress
SEO Create 4 additional SEO pages (targeting 10 total for March)
Meta Ads Update ad content on Meta to reflect that GGIS compares all available options to guarantee the best rate AND guarantee coverage for home insurance
Meta Ads Change Meta content to reflect GGIS value proposition — comparing all available options for best rate with guaranteed coverage
📅 Coming Up Next Week
Complete remaining 4 SEO pages to hit 10 total for March
Update Meta ad copy with new "compare all options + guarantee best rate + guarantee coverage" messaging
Monitor Open Audience A/B test performance — if $13.62 CPP holds, scale budget from Statewide to Zip Codes
Continue monitoring PMAX #2 — currently at $0.77 spend with 3 clicks, needs more data before optimization
Review Google Search impression share — only at 10%, opportunity to increase by raising budget on high-converting campaigns
Analyze new creative performance after full week of delivery — identify top-performing images for scaling
Continue monitoring California Fair Plan search terms — dominant driver of conversions
📋 Copy-Paste Summary for Client Email
Global Guard Insurance — Weekly Update (March 10-17, 2026)
Google Ads
- Launched PMAX General #2 campaign with $5/day budget
- Added 5 competitor negative keywords to PMAX #2 (America's Home Shield, Allstate, Honeycomb, Kin, GEICO)
- Investigated and resolved Jotform leads issue (not receiving since March 5th)
Google Ads Performance
- Total Spend: $173.39 | Clicks: 67 | Impressions: 595 | Conversions: 17
- CTR: 11.26% | CPC: $2.59 | CPA: $10.20
- SRCH Homeowner Insurance: $172.29 spend, 64 clicks, 17 conversions ($10.13 CPA)
- PMAX General #2: $0.77 spend, 3 clicks, 0 conversions (just launched, ramping up)
- PMAX General: $0.33 spend, 0 clicks (low activity)
Google Ads Changes This Period
- Mar 10: Enabled PMAX General #2 campaign (status PAUSED to ENABLED)
- Mar 10: Added 5 competitor negative keywords to PMAX #2 — america's home shield, allstate los angeles, honeycomb insurance, kin insurance, geico home insurance
Meta Ads
- Refreshed all ad creatives — 10+ new still images deployed across both active campaigns
- Adjusted lead form question from "What best describes your role" to "Your Role in the Agency/Company"
- Created Open Audience A/B test ad set in Zip Codes campaign
Meta Ads Performance
- Total Spend: $386.54 | Clicks: 105 | Impressions: 4,971 | Purchases: 7
- CTR: 2.11% | CPC: $3.68 | Cost/Purchase: $55.22
- Sales Campaign V2 (Statewide): $279.86 spend, 65 clicks, 4 purchases ($69.97 CPP)
- Sales Campaign Zip Codes: $106.68 spend, 40 clicks, 3 purchases ($35.56 CPP)
- Open Audience Test: $13.62 spend, 9 clicks, 1 purchase ($13.62 CPP — early winner)
Meta Ads Changes This Period
- Mar 16-17: 10+ new ad creatives submitted, approved, and started delivery
- Mar 16: Open Audience ad set created for A/B testing without interest constraints
- Mar 16: Lead form question updated for clearer lead qualification
CRM / Automations
- Investigated and resolved Jotform leads issue — client not receiving since March 5th
SEO
- 4 additional SEO pages in progress (targeting 10 total for March)
Source: https://www.notion.so/9e7cd72f-e62c-4514-9456-5f51cbcfe981